Concept: Sears Rebrand (2019) —

Sears has served customers for over a century as a trusted source for appliances, home goods, and clothing at accessible prices. As the retail landscape evolves and competition from big box stores increases, this brand campaign modernizes Sears' visual identity to connect with a new generation of homeowners while honoring the brand's established heritage and equity.

Concept
Graphics
Branding
Copywriting
Typography
Ad Design
Web Design