Concept: In a Pickle (2022) —

This branding project originated from a design challenge by Abi Connick (@itsabiconnick on Instagram). The brief called for a pickle company brand identity that conveyed a "fun, flavor-packed" vibe, with deliverables including primary logo, variations, color palette, jar labels, and flavor concepts.

I developed a cohesive brand system centered around a custom pickle character that unified the visual identity. Beyond the core requirements, I explored additional applications including sticker designs and a pickle-flavored whiskey concept to demonstrate brand versatility.

Illustration
Branding
Typography
Packaging