Newell Brands —

I spent two years at Newell Brands in an extended contract role, deepening my expertise in packaging design and print production. I collaborated across multiple home brands to develop retail-ready packaging and in-store displays, refining my ability to work strategically within diverse brand guidelines and deliver production-ready files for various product lines.

Mr Coffee Specialty Refresh (2021)

Production
Typography
Publication
3D Rendering

Mr. Coffee is a widely recognized brand with strong consumer loyalty. At Newell Brands, I contributed to the Specialty Iced line by developing packaging components, recipe book layouts for the Specialty collection, and palette configuration renders. The updated visual identity targets a younger demographic through contemporary graphics and vibrant gradient treatments.

Sunbeam Slim Espresso Packaging (2021)

Concept
Layout
Graphics
Typography
Branding
3D Rendering

This Sunbeam Australia/New Zealand project evolved significantly through the design process. Initial concepts featured the product's large sides as the primary pack face, but presenting an alternative layout that highlighted the appliance's slim profile led to a strategic pivot in the final direction. I managed this project from concept through production, contributing to key design decisions that shaped the final retail packaging.

Sunbeam Air Purifier Packaging (2021)

Production
Typography
Graphics
3D Rendering

I joined this Australia/New Zealand air purifier packaging project during the final concept stage. While foundational elements were established, I led the badge design system and side panel content development. Beyond the main unit packaging, I designed the replacement filter packaging from concept to completion, ensuring visual consistency across the product line.